SNB, formed from NCB and SAMBA merger, gets brand makeover

The bank’s chairman, Ammar Abdul Wahed Al-Khudairy, said the new bank identity reflected the “evolving Saudi Arabia.” (Supplied)

• SNB is the Kingdom's biggest bank with SR896 billion ($239 billion) in total assets and SR127 billion in shareholders’ equity

DUBAI: Saudi National Bank, formed from the merger of National Commercial Bank and SAMBA Financial Group, has revealed its new brand identity.
The bank’s slogan is “Together, we build tomorrow,” which signifies its forward-thinking approach, it said in a statement.
“The bank’s new logo and identity signify a fresh start, and the merged bank’s local and regional competitiveness, in keeping with its role of contributing to the Kingdom’s Vision 2030 program,” it said in a statement.
Saudi banks are transforming their operations and services in response to a number of disruptive forces that are also re-shaping the broader regional and global banking sector. At the same time, younger digital native customers are demanding greater digitalization of services that in the past required visits to branches.
The bank’s chairman, Ammar Abdul Wahed Al-Khudairy, said the new bank identity reflected the “evolving Saudi Arabia.”
“One rooted in national heritage, with a modern vision for the future, and with the scale, prowess and expertise to deliver on it,” he added.
SNB is the Kingdom’s biggest bank with SR896 billion ($239 billion) in total assets and SR127 billion in shareholders’ equity.